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SALES MEETINGS
We produced an annual sales meeting for a major national client who
manufactures durable goods and sells through distributors.
The presentation scripting, staging, entertainment and special effects
were our responsibility. Essentially, in addition to normal input, all the
client had to do was show up for rehearsal the night before the presentation,
and present the next morning to a group of about 50 distributors.
The result? They wrote $20 million in orders at the meeting!
BRANDING
The challenge: create brand equity in a commodity-type product.
The client came up with an innovative new feature for a very mundane
product. We gave it a name, designed a simple cartoon character to
convey the message visually, and promoted it through print materials,
video, web site and publicity.
The result? The client has a brand identity that stands out in the midst of a very price-competitive market.
PROMOTION
A small division of a large company needed national exposure at the
consumer level, and had an “entry level” budget to do the job. We created
a strong national campaign by pulling several companies together and created
a print ad schedule with a circulation of over 52 million. Interestingly,
a major automobile manufacturer thought the campaign had such merit that
they donated a new automobile to the campaign.
PRINT SAVINGS
A client regularly ordered letterhead, envelopes of various sizes and styles,
mailing labels, sticky notes, newsletters and business cards from a
variety of suppliers. Cost was high, ordering was a headache. We
researched their usage, style and intent - one week later we showed
them how to save 25% of their cost, simplify their procedure, maintain
quality and lower their day-to-day inventory.
PUBLICITY
The client developed an innovative new system used in construction
and remodeling projects. There was very little advertising/promotional
budget so we opted instead for a major publicity push. We developed
a feature story about a recent installation of the product in a major
university remodeling project. Many interviews were conducted and the
final story was released to pertinent trade publications.
The result? The story ran in several trade magazines with a total space
value of over $31,000. Cost to the client was less than $4,000.
INTERACTIVE & ONLINE
Web site development - corporate and e-commerce.
Traffic generation.
Search engine optimization.
Competitive research.
Online advertising.
INTERACTIVE & ONLINE
Web site development - corporate and e-commerce
Traffic generation
Search engine optimization
Competitive research
Online advertising